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10 Reasons Why Members Love Attending Our Events

The excitement is building here at the Academy as we gear up for our 20th annual Fall Summit happening at the beginning of October in San Diego. We can’t wait to reconnect with our Members and their...

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Hey, Law Firm Leader… What’s Your Number?

The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor,...

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Lobster Burritos with Jalapeno Cream Sauce

I’m really excited and always nervous about our big conferences twice a year. Our conference starts in Coronado SOON and we’re expecting a huge turnout. There are literally 7,432,098 details to iron...

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Committed to a Lifetime of Learning

We have just concluded the bulk of the Academy’s 2013 Fall Summit here in San Diego and what an event it has been! It seems hard to believe that just five days ago we descended upon the Coronado...

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Are You Guilty of One of These 5 Marketing Design Sins?

This summer, as part of the training course on Creating Your Marketing Plan, we discussed “Effective Copywriting” in great detail. It was fun to see so many offices engaged in the topic by writing...

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Recognizing the Source

In the estate planning world, we’re all familiar with the importance of creating a legacy, and putting that legacy into a form that can be passed from one generation to another. One’s legacy can be to...

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The Academy’s Girl Friday Intro

The Academy is about to take blogging to a whole new level, and Academy Marketing Manager Kathryn Adams is here to tell you how. Kathryn Adams Marketing Manager American Academy of Estate Planning...

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Academy’s Girl Friday: Drafting Your 2014 Marketing Calendar

At the Academy we talk a lot about the importance of your Marketing Calendar. The Academy’s Girl Friday is joined by Academy Practice Leadership Coach Lillian Valdez in this edition of the Academy’s...

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Best Practices on Hiring – Part 1, Staffing Agencies – When Time Isn’t on...

Looking for and finding just the right person for your team can be difficult and stressful. I can relate all too well. Back in June, I began to restructure and expand our department by adding two new...

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Best Practices for Hiring – Part 2, Negotiating Your Way to a Winning Team!

In my last blog, I talked about the benefits of using staffing agencies to help in your search for the ideal team member. For this installment, I want to share a few ideas on negotiating agency fees....

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